Using Informational Video to Elicit Participation in Online Survey Research: A Randomized Controlled Trial

Survey research is a widely used method for collecting data about a population of interest (Edwards et al., 2002, 2009). A high survey response rate—the proportion of individuals in a sample population participating in a survey—mitigates concerns about nonresponse bias and is thus a significant comp...

Full description

Saved in:
Bibliographic Details
Published in:International journal of public opinion research 2021-12, Vol.33 (4), p.946-959
Main Authors: Pedersen, Mogens Jin, Bojesen, Anders Bo, Rayce, Signe Boe, Pontoppidan, Maiken
Format: Article
Language:English
Subjects:
Clinical trials
Data collection
Internet
Polls & surveys
Response bias
Response rates
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Survey research is a widely used method for collecting data about a population of interest (Edwards et al., 2002, 2009). A high survey response rate—the proportion of individuals in a sample population participating in a survey—mitigates concerns about nonresponse bias and is thus a significant component for the external validity of survey-based findings (Dillman, Smyth, & Christian, 2009; Groves et al., 2009; Singer, 2006). However, response rates to surveys have been in general decline in recent decades (Curtin, Presser, & Singer, 2005; de Leeuw & de Heer, 2002), and survey data are increasingly collected online (Callegaro et al. 2014; Dillman et al., 2009). Although web-based surveys represent a fast and inexpensive way to collect information from people (Dillman et al., 2009; Wright, 2005), this development amplifies the problem of low response rates. The response rates in online surveys are typically lower than those in surveys using other data collection methods (Daikeler, Mosnjak, & Manfreda, 2020; Petchenik & Watermolen, 2011; Tourangeau, Couper, & Steiger, 2003).
ISSN:0954-2892
1471-6909
DOI:10.1093/ijpor/edaa023