The Role of Privacy Cynicism in Consumer Habits with Voice Assistants: A Technology Acceptance Model Perspective

This study aims to understand the drivers behind the usage habits of voice assistants (VAs). To do so, we extend the Technology Acceptance Model in conjunction with the concept of privacy cynicism, a cognitive process that remains understudied in the academic literature. The model is validated using...

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Bibliographic Details
Published in:International journal of human-computer interaction 2022-07, Vol.38 (12), p.1138-1152
Main Authors: Acikgoz, Fulya, Vega, Rodrigo Perez
Format: Article
Language:English
Subjects:
Acceptance
Assistants
Attitudes
Cognition
Consumers
Cynicism
Habits
Privacy
Technology
Technology Acceptance Model
Technology utilization
Usefulness
Voice response technology
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