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Seeing red: Reading uncivil news comments guided by personality characteristics
Whether on a news or a social networking site, comments following news stories are often beset with incivility. Assailed as diminishing constructive dialogue in a digital public sphere, uncivil comments nevertheless require deeper scrutiny to better understand their pervasiveness and, among some, po...
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Published in: | Newspaper research journal 2022-06, Vol.43 (2), p.196-216 |
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Main Authors: | , |
Format: | Article |
Language: | English |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | Whether on a news or a social networking site, comments following news stories are often beset with incivility. Assailed as diminishing constructive dialogue in a digital public sphere, uncivil comments nevertheless require deeper scrutiny to better understand their pervasiveness and, among some, popularity. This article uses a Uses and Gratifications framework to understand why certain people are more drawn to uncivil comments than civil ones. Using eye-tracking technology, this research compares the attention a reader gives to uncivil comments and compares it against certain personality characteristics. Findings suggest that certain readers spend more time reading uncivil comments than civil ones. |
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ISSN: | 0739-5329 2376-4791 |
DOI: | 10.1177/07395329221094662 |