Consumer preference for selected roots and tubers among urban households

Consumption of roots and tubers (R&Ts) among urban households can be low. Understanding factors influencing consumption decisions for R&Ts is important in enhancing their utilization. This study assessed determinants of consumer preference for selected R&Ts using a multivariate Probit mo...

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Bibliographic Details
Published in:International journal of vegetable science 2022-11, Vol.28 (6), p.589-602
Main Authors: Nuani, Fredrick Ouma, Gido, Eric Obedy, Ayuya, Oscar Ingasia
Format: Article
Language:English
Subjects:
Availability
Cassava
Consumption
COVID-19
Dietary diversity
Dioscorea alata
essential elements
household consumption
Households
Ipomoea batatas
Manihot esculenta
Maranta arundinacea
multivariate Probit model
Pandemics
Potatoes
Preferences
Pricing
Roots
Solanum tuberosum
sub-Saharan Africa
Tubers
Yams
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Summary:Consumption of roots and tubers (R&Ts) among urban households can be low. Understanding factors influencing consumption decisions for R&Ts is important in enhancing their utilization. This study assessed determinants of consumer preference for selected R&Ts using a multivariate Probit model. A stratified multistage sampling technique was adopted to select 385 respondents, and data collected using a pretested semi-structured questionnaire. Irish potatoes (Solanum tuberosum L.) had the highest preference level (70%), followed by sweet potatoes (Ipomoea batatas L. Lam.) at 61%. Arrowroot (Maranta arundinacea L.) had a preference of 42%. Cassava (Manihot esculenta Crantz) and yams (Dioscorea alata L.) were the least preferred at 22% each. Education, monthly income, cultural orientation, nutritional knowledge, Covid-19 pandemic, market distance, farming of R&Ts, retail prices, production location, availability of R&Ts, size, quality, taste, and preparation time influenced preferences for R&Ts by urban households. Inadequate time to prepare R&T meals at home and availability of conveniently prepared alternatives likely explains their low preference by urban residents.
ISSN:1931-5260
1931-5279
DOI:10.1080/19315260.2022.2070570