Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features

Artificial intelligence assistants (AIAs) such as Alexa are prevalent in consumers’ homes. Owing to their powerful artificial intelligence, consumers may perceive that AIAs have a mind of their own, that is, they anthropomorphize them. Past marketing research points to beneficial effects of AIA anth...

Full description

Saved in:
Bibliographic Details
Published in:Journal of the Academy of Marketing Science 2022-11, Vol.50 (6), p.1153-1175
Main Authors: Uysal, Ertugrul, Alavi, Sascha, Bezençon, Valéry
Format: Article
Language:English
Subjects:
Anthropomorphism
Artificial intelligence
Business and Management
Consumers
Marketing
Original Empirical Research
Social Sciences
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!