SMART TOURISM TECHNOLOGY USAGE – THE SUPPLY AND THE DEMAND PERSPECTIVE

Trends in the tourism market show that visitors' preferences have changed and that the availability of technology during the trip has become very important. Suppliers have started to adapt to this by offering visitors a complete travel experience through content available through the use of sma...

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Bibliographic Details
Main Authors: Sotosek, Marina Barkidija, Slavic, Natasa, Honovic, Nikolina Seric
Format: Conference Proceeding
Language:English
Subjects:
Artificial intelligence
Augmented reality
Availability
Cloud computing
Communication
Computer applications
Employment
GDP
Global economy
Globalization
Gross Domestic Product
Innovations
Internet access
Mixed reality
Radio frequency identification
Segments
Smartphones
Social networks
Technology
Tourism
Tourism development
Tourists
Travel
Trends
Virtual reality
Wireless access points
Wireless communications
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Summary:Trends in the tourism market show that visitors' preferences have changed and that the availability of technology during the trip has become very important. Suppliers have started to adapt to this by offering visitors a complete travel experience through content available through the use of smart technology. This type of guest engagement is very competitive in the tourism market. Researchers have therefore started to explore this segment in more detail and develop a new concept - Smart Tourism Technology. It includes a number of segments in a destination, such as radio frequency identification, augmented reality, mixed reality, Wi-Fi, accessible GPS and a like. This paper investigates which types of smart tourism technologies are used by destinations and which of these technologies are used by tourists during their stay in the destination. Two studies were conducted. The first study was conducted on a sample of Tourism Boards and the second study was conducted on a sample of tourists in the destination. The results show that most destination tourism management authorities (tourist boards or DMOs) use social media and platforms, Internet, short-range wireless communication technology, virtual reality and cloud computing. Research among tourists has shown that smart technologies are most commonly used to enhance the personal travel experience andpost travel photos. For that purpose, they are mostly prone to using geolocation apps, free Wi-Fi, and smart technologies (e.g. smartphone, sensors, artificial intelligence, Big Data) in general.
ISSN:1849-6903
1849-6903