New Belgium Brewing: What Is Its Future After the Acquisition?

This case explores the rise of New Belgium Brewing from inception to a well-known brewery, the founders’ passion, its concern for environmental issues, and its employee involvement in management which led to an employee purchase via an ESOP. In 2019 the employees voted to sell to Lion Little World B...

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Bibliographic Details
Published in:Journal of marketing development and competitiveness 2022-11, Vol.16 (3), p.1-6
Main Authors: Hoffman, David Lynn, Gilliard, Debora J., Baalbaki, Sally
Format: Article
Language:English
Subjects:
Beer
Beverages
Breweries
Business plans
Employee involvement
Environmental stewardship
Funding
Hiring
Quakers
Social responsibility
Online Access:Get full text
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