Sustainable Customer Relationship Management (susCRM) in Customer Loyalty Perspective: An Empirical Study on Restaurant Industries in Bangladesh

The study conceptualized sustainable customer relationship management (susCRM) based on several theories of customer relationship management (CRM) and primary data from 150 customers and 60 employees of 30 restaurants through personal observation and in-depth interviews. The study's tindings sh...

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Bibliographic Details
Published in:Global media journal 2021-08, Vol.19 (42), p.1-4
Main Author: Hasan, Abdulla Al-Towfiq
Format: Article
Language:English
Subjects:
Brand loyalty
Collaboration
Customer relationship management
Customer retention
Customer satisfaction
Customer services
Empiricism
Employees
Restaurants
Sustainability management
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Summary:The study conceptualized sustainable customer relationship management (susCRM) based on several theories of customer relationship management (CRM) and primary data from 150 customers and 60 employees of 30 restaurants through personal observation and in-depth interviews. The study's tindings show that sustainable customer relationship management (susCRM) regenerates customers' needs, wants, and demands, making an individual customer loyal to a restaurant.
ISSN:1550-7521