Customer responses to the Airbnb platform: the role of Airbnb experience and memorability

Purpose Guided by memory-dominant logic, this study aims to examine how Airbnb experiences (i.e. home benefits, social interaction and authenticity) lead to memorability, which subsequently results in platform attachment and loyalty. The mediating role of memorability and the moderating role of arou...

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Bibliographic Details
Published in:International journal of contemporary hospitality management 2023-02, Vol.35 (3), p.1068-1086
Main Authors: Li, Jing, So, Kevin Kam Fung, Hudson, Simon
Format: Article
Language:English
Subjects:
Behavior
Business models
Consumers
Consumption
Customer services
Investigations
Memory
Roles
Sharing economy
Tourism
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