Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction

Government agencies can shape and impact organizations' opportunity sets and corresponding competitive environments. Therefore, firms realize that maintaining a close relationship with government agencies is crucial to create a favorable regulatory environment. Firms use lobbying as an effectiv...

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Bibliographic Details
Published in:Journal of strategic marketing 2023-01, Vol.31 (1), p.235-253
Main Authors: Anderson, Jeffrey E., Lee, Ruby P., Tofighi, Maryam, Anderson, Sidney T.
Format: Article
Language:English
Subjects:
government agencies
government regulation
lobbying
Political marketing
product diversification
resource-based view
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