EXPLORING CONSUMERS' INTENTION TO USE OTT VIDEO STREAMING PLATFORMS

After the outbreak of the epidemic, people traveled less frequently, and entertainment activities moved indoors, leading to an increase in the use of OTT video streaming platforms. This study is based on the Technology Acceptance Model (TAM), with entertainment, convenience, and content diversity as...

Full description

Saved in:
Bibliographic Details
Published in:International journal of organizational innovation 2023-04, Vol.15 (4), p.115-131
Main Authors: Tsai, Jyi-Chang, Chen, Lisa Y, Cai, Ming-Han
Format: Article
Language:English
Subjects:
Attitudes
Cable TV
Computers
Internet
Questionnaires
Streaming media
Streaming services
Technology Acceptance Model
Variables
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!