Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT

Purpose Researchers often stress the predictive goals of their partial least squares structural equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical test to compare different models in terms of their predictive accuracy and to establish whether a proposed model off...

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Bibliographic Details
Published in:European journal of marketing 2023-05, Vol.57 (6), p.1662-1677
Main Authors: Sharma, Pratyush N., Liengaard, Benjamin D., Hair, Joseph F., Sarstedt, Marko, Ringle, Christian M.
Format: Article
Language:English
Subjects:
Ability tests
Accuracy
Expected values
Hypothesis testing
Structural equation modeling
Online Access:Get full text
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