A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth

Purpose This study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views. Design/methodology/approach The authors present the philosophical foundations of scientific realism and constructivism and examine the extent to wh...

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Bibliographic Details
Published in:European journal of marketing 2023-05, Vol.57 (6), p.1703-1724
Main Authors: Cadogan, John W., Lee, Nick
Format: Article
Language:English
Subjects:
Constructivism
Knowledge
Marketing
NMR
Nuclear magnetic resonance
Realism
Science
Scientists
Structural equation modeling
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