How to Build Adoption Intentions through Customer Engagement for Travelling Application in Indonesia

The results from this study show that variables such as Effort Expectancy, Social Influence, and Facilitating Conditions have positive and significant effects on Behavioral Intentions (Gamification Adaptation), which in turn has a positive effect on Customer Engagement. [...]Customer Engagement also...

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Bibliographic Details
Published in:Review of Integrative Business and Economics Research 2023-01, Vol.12 (3), p.143-149
Main Authors: Purwanto, Nuri, Amelia, Amelia, Ronald, Ronald, Pancaningrum, Erminati, Irawan, Nico
Format: Article
Language:English
Subjects:
Attitudes
Brand loyalty
Consumers
Gamification
Hypotheses
Influence
Information systems
Lifestyles
Smartphones
Travel
Variables
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Summary:The results from this study show that variables such as Effort Expectancy, Social Influence, and Facilitating Conditions have positive and significant effects on Behavioral Intentions (Gamification Adaptation), which in turn has a positive effect on Customer Engagement. [...]Customer Engagement also has a positive effect on Brand Awareness and Brand Loyalty, where Brand Awareness positively influences Brand Loyalty. According to Venkatesh (2003), the business expectation is the level of ease of use of the system that will reduce individuals' effort (effort and time) in carrying out their work. According to (Krisnawati, 2016), brand awareness is the ability and ability of a potential customer to be able to recognize a part of a brand or remember that a brand is part of a specific category. H9: Brand Awareness has a positive effect on Brand Loyalty 2.8 Brand Loyalty According to Mowen & Minor (2002), brand loyalty is seen as the extent to which a customer shows a positive attitude towards a brand, has a commitment to a particular brand and intends to continue to buy it in the future.
ISSN:2414-6722
2304-1013