When does export customer responsiveness strategy contribute to export market competitive advantage?

PurposeThe purpose of this study is to explore the nature of the relationship between export customer responsiveness and export growth.Design/methodology/approachThe study uses primary data obtained by questioning over 200 exporting firms. The model constructed predicts the export growth of those fi...

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Bibliographic Details
Published in:International marketing review 2023-08, Vol.40 (3), p.497-527
Main Authors: Miocevic, Dario, Gnizy, Itzhak, Cadogan, John W.
Format: Article
Language:English
Subjects:
Competition
Competitive advantage
Exports
Market strategy
Marketing
Success
Variables
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