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Embodying a Virtual Agent in a Self-Driving Car: A Survey-Based Study on User Perceptions of Trust, Likeability, and Anthropomorphism
This article considers the visual appearance of a virtual agent designed to take over the driving task in a highly automated car, to answer the question of which visual appearance is appropriate for a virtual agent in a driving role. The authors first selected five models of visual appearance thanks...
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Published in: | International journal of mobile human computer interaction 2023-01, Vol.15 (1), p.1-18 |
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Main Authors: | , , , , |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that this one cites |
Online Access: | Get full text |
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Summary: | This article considers the visual appearance of a virtual agent designed to take over the driving task in a highly automated car, to answer the question of which visual appearance is appropriate for a virtual agent in a driving role. The authors first selected five models of visual appearance thanks to a picture sorting procedure (N = 19). Then, they conducted a survey-based study (N = 146) using scales of trust, anthropomorphism, and likability to assess the appropriateness of those five models from an early-prototyping perspective. They found that human and mechanical-human models were more trusted than other selected models in the context of highly automated cars. Instead, animal and mechanical-animal ones appeared to be less suited to the role of a driving assistant. Learnings from the methodology are discussed, and suggestions for further research are proposed. |
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ISSN: | 1942-390X 1942-3918 |
DOI: | 10.4018/IJMHCI.330542 |