Fuel vehicles or new energy vehicles? A study on the differentiation of vehicle consumer demand based on online reviews

PurposeThe authors hope to filter valuable information from online reviews, obtain objective and accurate information about the demands of auto consumers and help auto companies develop more reasonable production and marketing strategies for healthy and sustainable development. This paper aims to di...

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Bibliographic Details
Published in:Marketing intelligence & planning 2023-11, Vol.41 (8), p.1236-1251
Main Authors: Wang, Xiaoguang, Cheng, Yue, Lv, Tao, Cai, Rongjiang
Format: Article
Language:English
Subjects:
Automobile industry
Automobile sales
Consumers
Customer services
Decision making
Energy
Internet
Marketing
Sentiment analysis
Shopping
Social networks
Vehicles
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