Operation strategy in an E‐commerce platform supply chain: whether and how to introduce live streaming services?

E‐commerce platforms provide sales channels for enterprises to exploit more markets. Meanwhile, E‐commerce platform supply chain members are increasingly using live streaming services to boost profits. However, whether to introduce live streaming services to E‐commerce platform supply chain and whic...

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Bibliographic Details
Published in:International transactions in operational research 2024-03, Vol.31 (2), p.1093-1121
Main Authors: Zhang, Xuemei, Chen, Haoran, Liu, Zhi
Format: Article
Language:English
Subjects:
Electronic commerce
E‐commerce platform
live streaming services
operation strategy
Operations research
Strategic planning
Streaming media
Supply chain management
Supply chains
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