What is driving consumer resistance to crypto‐payment? A multianalytical investigation

Despite the extensive interest in cryptocurrencies over the past years, their application as a means of payment in e‐commerce and retail purchases continues to be much slower than anticipated. This paper investigates the underlying mechanisms and elements that drive consumer resistance in this space...

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Bibliographic Details
Published in:Psychology & marketing 2024-03, Vol.41 (3), p.575-591
Main Authors: Sangari, Mohamad Sadegh, Mashatan, Atefeh
Format: Article
Language:English
Subjects:
crypto‐payment
Digital currencies
innovation resistance
Payments
perceived volatility
psychological barriers
structural assurances
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