Virtue Signaling in the Sharing Economy: The Effect of Airbnb Entrepreneurs’ Virtue Language on Airbnb Price Premiums

Drawing from costless signaling research, we examine the role of virtue language in Airbnb listings. We propose that virtue language espoused by entrepreneurs is beneficial for Airbnb price premiums—but only to a certain extent. Specifically, we argue that virtue language espoused by entrepreneurs h...

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Bibliographic Details
Published in:Entrepreneurship theory and practice 2024-07, Vol.48 (4), p.1009-1036
Main Authors: Chandler, Jeffrey A., Waddingham, Jacob A., Wolfe, Marcus T.
Format: Article
Language:English
Subjects:
Entrepreneurs
Entrepreneurship
Language
Morality
Premiums
Prices
Rentals
Sharing economy
Signaling
Social justice
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