Prefigurative imaginaries: Giving the unbanked in Kenyan informal settlements the power to issue their own currency

• Published in: Human relations (New York) 2024-07, Vol.77 (7), p.965-1002
• Main Authors: Kuk, George, Giamporcaro, Stéphanie
• Format: Article
• Language: English
• Subjects: Banking system; Business; Communes; Community; Currency; Grass roots movement; Organizations; Social change; Social responsibility
• ISSN: 0018-7267; 1741-282X
• DOI: 10.1177/00187267241248251

As corporate social responsibility research increasingly focuses on the role of grassroots organizations in challenging business practices, there remains a gap in understanding how these organizations prefigure alternatives to the prevailing business status quo. This study addresses this gap by developing a framework of prefigurative imaginaries, drawing from a qualitative study of a grassroots organization confronting the social irresponsibility of the Kenyan banking system in serving the poor. The framework captures how grassroots organizations use imaginaries to prefigure an alternative community currency system for enacting and foreshadowing social change. However, when attempts were made to scale up the system, these actions became disjointed, resulting in cracks within the imaginaries and the eventual abandonment of the system. Our study contributes to corporate social responsibility research by broadening its scope to include grassroots organizations and unveiling how they prefigure social change in marginalized contexts. By highlighting the significant influence of imaginaries on experiences and practices, this study underscores their role in shaping the acceptance or rejection of grassroots initiatives by the communities they aim to serve. It has implications for scholars and practitioners interested in understanding the role of imaginaries in shaping community-driven initiatives and advancing social change agendas.