Brands as drivers of social media fatigue and its effects on users’ disengagement: the perspective of young consumers

Purpose Social media has become an inescapable part of our lives. However, recent research suggests that excessive use of social media may lead to fatigue and users’ disengagement. This study aims to examine which brand-related factors contribute to social media fatigue (SMF) and its subsequent role...

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Bibliographic Details
Published in:Young consumers 2024-08, Vol.25 (5), p.625-644
Main Authors: Fernandes, Teresa, Oliveira, Rodrigo
Format: Article
Language:English
Subjects:
Behavior
Communication
Marketing
Mental health
Social networks
Well being
Young adults
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