Win-win interventions for healthier eating

Research on food marketing generally assumes thai marketers and policy-makers have opposite objectives, that is, profit against consumer health. Indeed, food producers and retailers earn more form calorie-dense and nutrition-poor ultra-processed foods than from healthier and unprocessed foods, expla...

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Bibliographic Details
Main Author: Cadario, Romain
Format: Conference Proceeding
Language:English
Subjects:
Consumer behavior
Consumption
Eating behavior
Food
Nutrition
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Summary:Research on food marketing generally assumes thai marketers and policy-makers have opposite objectives, that is, profit against consumer health. Indeed, food producers and retailers earn more form calorie-dense and nutrition-poor ultra-processed foods than from healthier and unprocessed foods, explaining why food business is often perceived as a significant contributor to public health problems. Existing research has identified a variety of evidence-based policy interventions to increase healthy consumption. As our world continues to be impacted by the negative consequences of unhealthy food consumption, it is not sufficient to demonstrate the effectiveness of healthy eating interventions; we must also examine their likelihood of being adopted by food marketers. This special session contributes to the literature on consumer behavior by providing new insights on win-win healthy eating interventions for consumers and marketers.
ISSN:0098-9258