Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles

The transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants of customers' intentions to adopt EVs, w...

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Bibliographic Details
Published in:Sustainable development (Bradford, West Yorkshire, England) West Yorkshire, England), 2024-10, Vol.32 (5), p.4671-4685
Main Authors: Higueras‐Castillo, Elena, Liébana‐Cabanillas, Francisco, Santos, Manuel Alonso Dos, Zulauf, Katrin, Wagner, Ralf
Format: Article
Language:English
Subjects:
adaption‐innovation theory
Advertisements
Advertising
Alternative fuel vehicles
Buying
Conceptual models
Consumers
customer engagement
Customers
Electric potential
Electric vehicles
Electricity
Emissions
green ads skepticism
Greenhouse gas emissions
Greenhouse gases
Innovations
PERVAL
Prices
Purchase intention
Skepticism
Sustainable development
Transportation industry
Value
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