Signaling Theory: State of the Theory and Its Future

Signaling theory is about decision-making and communication. It describes scenarios where signalers send observable signals that carry credible information about unobservable qualities. When decision-makers have incomplete or imperfect information, signals can help them make better decisions. The po...

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Bibliographic Details
Published in:Journal of management 2025-01, Vol.51 (1), p.24-61
Main Authors: Connelly, Brian L., Certo, S. Trevis, Reutzel, Christopher R., DesJardine, Mark R., Zhou, Yi Shi
Format: Article
Language:English
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