East Meets West: Using the Theory of Planned Behavior to Explore the Entrepreneurial Intentions of Maximizers or Satisficers in the U.S. and China

This paper explores the mediating role of the Theory of Planned Behavior (TPB) in understanding the connection between the decision-making trait of maximizing and entrepreneurial intentions in the U.S. and China. Given the distinct political and economic systems of each country, these contrasting en...

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Bibliographic Details
Published in:Journal of managerial issues 2024-06, Vol.36 (2), p.127-154
Main Authors: Soltwisch, Brandon William, Tang, Robin, Harris, Maurice
Format: Article
Language:English
Subjects:
Attitudes
Chinese culture
Cross cultural studies
Culture
Decision making
Entrepreneurs
Entrepreneurship
Individualism
Public opinion
Social norms
Theory of planned behavior
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Summary:This paper explores the mediating role of the Theory of Planned Behavior (TPB) in understanding the connection between the decision-making trait of maximizing and entrepreneurial intentions in the U.S. and China. Given the distinct political and economic systems of each country, these contrasting environments may shed light on how entrepreneurial norms and values influence the decision to start new business ventures across national borders. Results from the Chinese study (Study 2) indicate that attitude toward entrepreneurship, perceived behavioral control, and prevailing social norms associated with entrepreneurship all mediate the relationship between the propensity to maximize and entrepreneurial intentions. In the U.S. study (Study 1), both attitude toward entrepreneurship and perceived behavioral control mediated the relationship. Interestingly, social norms toward entrepreneurship did not have the same mediating effect in the U.S. sample. This disparity warrants further investigation and suggests that social norms may play a more pivotal role in entrepreneurial decision-making within the collectivist context of Chinese culture.
ISSN:1045-3695
2328-7470