Marketing Strategy Metamorphosis Under the Impact of Artificial Intelligence Services

Companies’ marketing decision-making effectiveness depends on the quality of actions and time. In the current digital era, any marketing decision making must be timely in response to customers’ feedback, and implementing artificial intelligence (AI) technology is one significant option. This paper f...

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Bibliographic Details
Published in:Systems (Basel) 2025-04, Vol.13 (4), p.227
Main Authors: Stancu, Adrian, Panait, Mirela
Format: Article
Language:English
Subjects:
algorithm
Algorithms
Artificial intelligence
Bibliometrics
Big Data
Classification
Competition
Computational linguistics
Computer programs
Customer services
Customers
customers’ online feedback
Decision making
Digital Age
Digital marketing
E-commerce
Efficiency
Electronic commerce
Feedback
Forecasts and trends
Intelligence service
Internet of Things
Language processing
Market strategy
Marketing
Marketing research
marketing strategy
Natural language interfaces
Predictive analytics
Profit margins
Profitability
Quality of service
Real time
Sentiment analysis
Social networks
Technology adoption
Trends
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