Analysis of the Use of Social Media Components on Serbian Hotels’ Websites

The research presented in this paper aims to determine to what extent hotels in Serbia use social media components on their websites. A total of 378 hotel websites in the Republic of Serbia were analysed. For each analysed hotel, the following attributes were observed: region, category, type, and si...

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Bibliographic Details
Published in:Nase Gospodarstvo (English). 2025-03, Vol.71 (1), p.22-33
Main Authors: Ćamilović, Dragana, Konjikušić, Snežana
Format: Article
Language:English
Subjects:
Hotel website Website analysis Social media Hotels Serbia
Hotels & motels
L83
M15
Social networks
Websites
Z33
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