Embracing AI advisors for making (complex) financial decisions: an experimental investigation of the role of a maximizing decision-making style

PurposeThis study investigates the impact of experimentally priming a maximizing decision-making style on individuals’ likelihood of using artificial intelligence (AI) advisors for making complex financial decisions, such as building an investment portfolio for their retirement. It examines whether...

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Bibliographic Details
Published in:International journal of bank marketing 2025-05, Vol.43 (6), p.1325-1346
Main Authors: Silber, Dietrich, Hoffmann, Arvid, Belli, Alex
Format: Article
Language:English
Subjects:
Advisors
Algorithms
Artificial intelligence
Decision making
Effectiveness
Expected utility
Financial services
Portfolio management
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