Toxicity and Positivity Across Genders: Feminine, Masculine, and Androgynous Consumer Characteristics

A research model is designed to assess toxic and positive consumer behavior based on masculinity, femininity, and androgyny. New definitions of androgyny are developed, resulting in two types of consumer androgyny - hypo-androgyny and hyper-androgyny. Also, the hypotheses of the research model are a...

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Bibliographic Details
Published in:Journal of business diversity 2023-01, Vol.23 (1), p.49-63
Main Authors: Baalbaki-Yassine, Sally, Black, Gregory S, Jackowski, Mick, Schofield, April L
Format: Article
Language:English
Subjects:
Conformity
Consumer behavior
Masculinity
Personality traits
Online Access:Get full text
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