APPLYING THE AHP METHOD TO EXAMINE FACTORS INFLUENCING PLAYERS' INTENTION TO USE ONLINE GAMES

With the rapid development of online gaming technology and the growing demand from players, online gaming has firmly established itself as one of the mainstream segments in the global gaming market, holding significant market potential. In this context, this study aims to explore the factors influen...

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Bibliographic Details
Published in:International journal of organizational innovation 2025-07, Vol.18 (1), p.195-211
Main Authors: Tsai, Jyi-Chang, Chen, Lisa Y, Chou, Bo-Yu
Format: Article
Language:English
Subjects:
Computer & video games
Decision making
Digital currencies
Digital transformation
Electronic commerce
Esports
Hierarchies
Information systems
Pandemics
Quality of service
Social networks
Success
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