Social norms as influencers of type 2 diabetes risk-taking behaviours: a qualitative deep-dive diagnosis in two high-burden districts in Uganda

BackgroundSocial norms are often implicit informal rules that most people accept and abide by, and can influence how people behave, sometimes based on perceived rewards and/or sanctions. Social norms are propelled by some reference or population groups who exert a considerable amount of influence on...

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Published in:BMJ open 2025-07, Vol.15 (7), p.e099600
Main Authors: Kiguli, Juliet, Matovu, Joseph K B, Kasujja, Francis Xavier, Nabaliisa, Joyce, Kirunda, Ramadhan, Naggayi, Gloria, Wejuli, Junior Mike, Okade, Tom, Lesley Rose, Ninsiima, Halage, Ali, Mayega, Roy William
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Language:English
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