Security and Privacy Protection in Developing Ethical AI: A Mixed-Methods Study from a Marketing Employee Perspective

Despite chatbots’ increasing popularity, firms often fail to fully achieve their benefits because of their underutilization. We argue that ethical concerns dealing with chatbot-related privacy and security may prevent firms from developing a culture of embracing chatbot use and fully integrating cha...

Full description

Saved in:
Bibliographic Details
Published in:Journal of business ethics 2025-08, Vol.200 (2), p.373-392
Main Authors: Wang, Xuequn, Lin, Xiaolin, Shao, Bin
Format: Article
Language:English
Subjects:
Artificial intelligence
Chatbots
Companies
Competitive advantage
Culture
Customer satisfaction
Customer services
Employees
Ethics
Human-computer interaction
Literature reviews
Machinery
Marketing
Mixed methods research
Organizational culture
Popularity
Privacy
Protection
Quantitative analysis
Research ethics
Security
Stimulus
Technology adoption
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!