Cross-functional integration as a knowledge transformation mechanism: Implications for new product development

The importance of cross-functional integration (CFI) teams involving workers with multiple forms of functional expertise to work on new product development cannot be overemphasized. CFI is an organic structure and it allows the team members' tacit knowledge embedded in individuals to be realize...

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Bibliographic Details
Published in:Industrial marketing management 2010-05, Vol.39 (4), p.650-660
Main Authors: Hirunyawipada, Tanawat, Beyerlein, Michael, Blankson, Charles
Format: Article
Language:English
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