Exploring the mechanism of blockchain technology application on consumers’ green agricultural product purchasing behavior: a qualitative study

Blockchain technology offers the possibility of solving trust-related challenges in the green food sector due to its inherent transparency and reliability. However, its actual effectiveness in enhancing consumer trust has not been fully verified. This study adopts qualitative research methods to exp...

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Bibliographic Details
Published in:Journal für Verbraucherschutz und Lebensmittelsicherheit 2025-09, Vol.20 (3), p.225-233
Main Authors: Liu, Hua, Zhang, Weikun, Huang, Yatao
Format: Article
Language:English
Subjects:
Agriculture
Biomedical and Life Sciences
Biotechnology
Blockchain
Chemistry/Food Science
Cognition
Cognition & reasoning
Consumer attitudes
Consumers
Data analysis
Disclosure
Education
Endorsements
Food safety
Food Science
Food supply
Grounded theory
Life Sciences
Perceptions
Personal information
Pesticides
Plant Genetics and Genomics
Purchase intention
Qualitative research
Research Article
Research methods
Smart contracts
Supply chains
Sustainable agriculture
Technology adoption
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