What benefits do consumers expect from a robotic golf caddy? The moderating role of golf involvement

The research related to robotic golf caddies is insufficient despite the fact that the importance of robotic golf caddies is drawing a significant amount of attention. The study tried for the first time to apply the concept of expected benefits to the context of robotic golf caddies. This study coll...

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Bibliographic Details
Published in:Technology analysis & strategic management 2025-11, Vol.37 (11), p.1278-1293
Main Authors: Hwang, Jinsoo, Song, Sujin, Park, Sungbeen
Format: Article
Language:English
Subjects:
Benefits
Consumers
Data analysis
Data collection
Desire
expected benefit
Golf
intentions to switch
involvement
Robotic golf caddy
Robotics
Citations: Items that this one cites
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