Measuring Consumer Alienation in the Digital Market: Scale Development and Validation

This study re‐evaluates the concept of consumer alienation in the context of the digital marketplace. With the transformation brought about by the Fourth Industrial Revolution, traditional views on consumer alienation, which emphasize a psychological state of market isolation, require updating. The...

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Bibliographic Details
Published in:Psychology & marketing 2026-01, Vol.43 (1), p.88-107
Main Authors: Lee, Yu Lim, Chung, Jae‐Eun
Format: Article
Language:English
Subjects:
consumer alienation
digital market
digital service
scale development
Citations: Items that this one cites
Online Access:Get full text
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