How Does Human‐AI Co‐Creation Design Help Luxury Brands Win Consumers' Favor?

The integration of generative AI into the luxury fashion industry is a burgeoning trend with the potential to impact consumer behavior significantly. While prior research has demonstrated the benefits of AI design in the fashion industry, it also suggests that such approaches may not fully align wit...

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Bibliographic Details
Published in:Journal of consumer behaviour 2026-01, Vol.25 (1), p.267-285
Main Authors: Wang, Ziling, Huang, Minxue
Format: Article
Language:English
Subjects:
Artificial intelligence
Attitudes
brand attitudes
Brand names
Brands
Consumer behavior
Consumers
Fashion
Fashion industry
Humans
human‐AI co‐creation
Intelligence
Luxuries
luxury design
perceived design effort
Purchase intention
Citations: Items that this one cites
Online Access:Get full text
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