Competitive Manufacturers Product-Sharing Strategies: P2P Sharing or B2C Sharing?

With the rapid development of the sharing economy, many traditional manufacturers gravitate toward the paradigm shift to embrace product/service sharing with B2C (i.e., business-to-consumer) and P2P (i.e., peer-to-peer) sharing models. We develop a duopoly model to investigate the strategic decision...

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Bibliographic Details
Published in:Production and operations management 2025-12, Vol.34 (12), p.4060-4078
Main Authors: Zhang, Yu, Huang, Min, Yue, Xiaohang, Tian, Lin
Format: Article
Language:English
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