Digital Disruption and Author Strategy: A Qualitative Study of Self-Publishing in the US Science Fiction and Fantasy Market as a Source of Intangible Assets

This paper examines how self-published authors in the U.S. science fiction and fantasy (SFF) market strategically respond to digital disruption in the publishing industry. Drawing on fifteen expert interviews analyzed through Mayring’s qualitative content analysis, the study integrates four theoreti...

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Bibliographic Details
Published in:Nase Gospodarstvo (English). 2025-12, Vol.71 (4), p.25-36
Main Authors: Bobek, Vito, Elliot, Jacob, Horvat, Tatjana
Format: Article
Language:English
Subjects:
Author strategy
Cultural entrepreneurship
Digital disruption
Entrepreneurs
Intangible Assets
L82
L86
M31
O33
Platform economy
Publishing
Publishing industry
Qualitative research
Science fiction & fantasy
Science fiction and fantasy
Z11
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