The Influence of Visual Elements of Social Media on the Behavior of Generation Z Tourists

In today’s online world, where all information is available to users with just one click, it is challenging to determine their credibility. Given the fact that there are almost 5 billion social media users, it is safe to say that social media has become an essential part of everyday life for many us...

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Bibliographic Details
Published in:Nase Gospodarstvo (English). 2025-09, Vol.71 (3), p.44-51
Main Authors: Marić, Dražen, Leković, Ksenija, Džever, Sanja, Kostić, Dunja, Vasiljević, Aleksandar
Format: Article
Language:English
Subjects:
Credibility
Decision-making
eWOM
Generation Z
M31
Social networks
Tourism
Visual elements
Z33
Citations: Items that this one cites
Online Access:Get full text
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