Influence of platform characteristics on health information processing and utilization: a comparison of social and generative AI platforms

This study examines the sequential pathway from digital health literacy to health management behaviors via cognitive evaluations on social platforms, such as SNSs and portal sites, and generative AI platforms. A set of hypotheses was developed and tested using a process-utilization-performance frame...

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Bibliographic Details
Published in:Service business 2026-03, Vol.20 (1), p.5
Main Authors: Jeong, EuiBeom, Lee, DonHee
Format: Article
Language:English
Subjects:
Algorithms
Business and Management
Chatbots
Community support
COVID-19
Digital technology
Empirical Article
False information
Generative artificial intelligence
Health behavior
Health education
Health literacy
Human Resource Management
Influence
Information overload
Information processing
Integrated approach
Knowledge
Management
Pandemics
Search engines
Social networks
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