Avoiding cultural misconceptions during globalization of tourism

Purpose - The purpose of this editorial is to introduce the current special issue of research related to cultural misconceptions during the globalization of tourism.Design methodology approach - The four peer reviewed articles presented in this special issue are introduced.Findings - All of the rese...

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Bibliographic Details
Published in:Consumer Behavior in Tourism and Hospitality 2010-10, Vol.4 (4), p.283-286
Main Authors: Bickle, Marianne C, Harrill, Rich
Format: Article
Language:English
Subjects:
Attitudes
Behavior
Behaviour
Chefs
Collectivism
Communication
Cross cultural studies
Crosscultural studies
Cultural differences
Culture
Data collection
Editorials
Globalization
Hospitality industry
Individualism
Interdisciplinary aspects
International
Mountains
Perceptions
Taboos
Tourism
Tourism development
Tourists
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Summary:Purpose - The purpose of this editorial is to introduce the current special issue of research related to cultural misconceptions during the globalization of tourism.Design methodology approach - The four peer reviewed articles presented in this special issue are introduced.Findings - All of the research articles examine the potential or actual result of misconceptions when different cultures interact. Culture identity is a common theme throughout the articles. Sub-themes include how cultural identity is changed (positively or negatively) when other cultures interact. The data collection sites include: Zakopane, a small village of 30,000 residents located in the Tatra Mountains in the South of Poland; Ubud, a village in Bali, Indonesia; Great Britain and Ireland; Shandong, China; and a framework to compare data collected throughout different cultures in Asia. The first two articles presented examine the influence of tourism on a village. The third article focuses on service providers working in large cities. The fourth article examines what is considered to be the fastest growing tourist destination (i.e. China). Finally, the last article provides the reader with a theoretical framework.Originality value - The special issue on misconceptions addresses how the interaction of different cultures, for all the benefits, may also have negative repercussion on the host country and tourist. Instead of the traditional all white American sample, this call generated global insight. This article provides an introduction
ISSN:1750-6182
2752-6666
1750-6190
2752-6674
DOI:10.1108/17506181011081460