The impact of internal and external market orientations on firm performance

The role of internal marketing in developing organisational competencies is identified as a key area for continued research (Rafiq & Ahmed, 2003 ). One competence of particular interest to marketers is market orientation. This paper examines the impact of internal marketing, operationalised as a...

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Bibliographic Details
Published in:Journal of strategic marketing 2009-02, Vol.17 (1), p.41-53
Main Authors: Lings, Ian N., Greenley, Gordon E.
Format: Article
Language:English
Subjects:
Customer satisfaction
Financial performance
Impact analysis
internal market orientation
internal marketing
Market orientation
Marketing
measurement
Retailing
SEM
Studies
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