Disney’s successful adaptation in Hong Kong: A glocalization perspective

This paper applies the principles of glocalization theory to Disney’s successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland’s lack of success within a year of its opening in 2005, Disney executives attempted to cater to the...

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Bibliographic Details
Published in:Asia Pacific journal of management 2011-12, Vol.28 (4), p.667-681
Main Author: Matusitz, Jonathan
Format: Article
Language:English
Subjects:
Adaptation
Amusement parks
Business
Business and Management
Business growth
China
Culture
Disney
Employees
Expansion
Foreign operations of US corporations
Globalization
Glocalization
Homogenization
Imperialism
Management
Multinational corporations
Organization theory
Strategic management
Studies
Success
Transnationalism
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Summary:This paper applies the principles of glocalization theory to Disney’s successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland’s lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors’ customs; (3) change of décors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased.
ISSN:0217-4561
1572-9958
DOI:10.1007/s10490-009-9179-7