Psychological experiment on the evaluation system of creativity

Creativity can be understood to mean many different things, and researchers study creativity from widely varying points of view. One target for the present research is the process of creative thinking. The focus is on the subjective evaluation that such thinking is beautiful, excellent, amazing, and...

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Bibliographic Details
Published in:HVAC&R research 2012-02, Vol.18 (1-2), p.225-232
Main Authors: Takahashi, Hiroki, Ishikawa, Atsuo, Higuchi, Masaaki, Kato, Shinsuke, Kuroki, Tomohiro, Nozaki, Naoko
Format: Article
Language:English
Subjects:
Assessments
Correlation
Correlation analysis
Creativity
Critical thinking
Emotions
Psychology
Tasks
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Summary:Creativity can be understood to mean many different things, and researchers study creativity from widely varying points of view. One target for the present research is the process of creative thinking. The focus is on the subjective evaluation that such thinking is beautiful, excellent, amazing, and creative. The hypothesis: that which is creative is attractive. To investigate this hypothesis, subjects' assessment of creativeness of their ideas were examined in three types of creative thinking tasks. Subjects undertook these tasks and evaluated attractiveness and creativeness of their own and others' efforts intuitively. Their intuitive and subjective evaluation is largely a matter of emotion, and their measures of the evaluation are subconscious functions. There are high correlations between attractiveness and creativeness that is rated as novel and appropriate. In particular, there are very high correlations in one of the three tasks, named the new product test. The absence of correlation between novelty and appropriateness suggests that novelty and appropriateness are independent of each other. In all creative thinking tasks, answers can be obtained in sufficient quantity and with an adequate range of scores. The new product test in particular yields a range of responses from the highest score to the lowest. The results of this experiment support the hypothesis that what is creative is attractive. Furthermore, the considered thinking tasks should be valid for assessing the influence of the physical environment on creative performance.
ISSN:1078-9669
2374-4731
1938-5587
2374-474X
DOI:10.1080/10789669.2012.646572