Self-image congruence in consumer behavior

Self-image congruence helps explain and predict different facets of consumer behavior. To date, application of self-congruence theories to tourist post-travel evaluations is limited. This study tests a model that includes self-image congruence, cruise ship passengers' experiences, satisfaction,...

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Bibliographic Details
Published in:Journal of business research 2012-05, Vol.65 (5), p.685-691
Main Authors: Hosany, Sameer, Martin, Drew
Format: Article
Language:English
Subjects:
Behavior
Congruence
Consumer behavior
Consumer behaviour
Cruise lines
Cruise ship passenger experiences
Customer satisfaction
Intention to recommend
Konsumentenverhalten
Kundenzufriedenheit
Leisure industry
Markenimage
Modelling
Passengers
Persönlichkeitspsychologie
Respondents
Satisfaction
Self image
Self-image congruence
Selfimage
Ships
Studies
Tourism
Travel
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