Beyond nudges: Tools of a choice architecture

The way a choice is presented influences what a decision-maker chooses. This paper outlines the tools available to choice architects, that is anyone who present people with choices. We divide these tools into two categories: those used in structuring the choice task and those used in describing the...

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Bibliographic Details
Published in:	Marketing letters 2012-06, Vol.23 (2), p.487-504
Main Authors:	Johnson, Eric J., Shu, Suzanne B., Dellaert, Benedict G. C., Fox, Craig, Goldstein, Daniel G., Häubl, Gerald, Larrick, Richard P., Payne, John W., Peters, Ellen, Schkade, David, Wansink, Brian, Weber, Elke U.
Format:	Article
Language:	English
Subjects:	Architects Architecture Automobiles Behavioral decision theory Behavioural psychology Blood & organ donations Business and Management Choice architecture Consumer behaviour Consumer choice Consumer preferences Consumer psychology Consumer research Credit cards Decision analysis Decision makers Decision making Decisions Default Environmental policy Errors Financial investments Individual differences Influence Marketing Medicare Older people Prescription drug plans Recommendations Studies
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