Penguin and post-colonial publishing 1948–1972

This article examines the trading structures within which UK publishers operated in the markets of Empire and Commonwealth and, in doing so, concentrates on the development there of Penguin Books. It proposes a model of this development mapped onto a movement from the colonial to the postcolonial to...

Full description

Saved in:
Bibliographic Details
Published in:Journal of Commonwealth literature 2013-03, Vol.48 (1), p.131-144
Main Author: McCleery, Alistair
Format: Article
Language:English
Subjects:
Globalization
Historical analysis
Postcolonialism
Publishing industry
Transitions
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This article examines the trading structures within which UK publishers operated in the markets of Empire and Commonwealth and, in doing so, concentrates on the development there of Penguin Books. It proposes a model of this development mapped onto a movement from the colonial to the postcolonial to the globalized. A discussion of the Traditional Market Agreement 1947–1975 presents this as a significant factor in the postcolonial phase while the Penguin Africa Library acts as a case study of the specific operations of Penguin during this phase. The article concludes with an account of the transition of Penguin from independence to take-over by Pearson Longman.
ISSN:0021-9894
1741-6442
DOI:10.1177/0021989412470950