Penguin and post-colonial publishing 1948–1972

This article examines the trading structures within which UK publishers operated in the markets of Empire and Commonwealth and, in doing so, concentrates on the development there of Penguin Books. It proposes a model of this development mapped onto a movement from the colonial to the postcolonial to...

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Published in:Journal of Commonwealth literature 2013-03, Vol.48 (1), p.131-144
Main Author: McCleery, Alistair
Format: Article
Language:English
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Globalization
Historical analysis
Postcolonialism
Publishing industry
Transitions
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description This article examines the trading structures within which UK publishers operated in the markets of Empire and Commonwealth and, in doing so, concentrates on the development there of Penguin Books. It proposes a model of this development mapped onto a movement from the colonial to the postcolonial to the globalized. A discussion of the Traditional Market Agreement 1947–1975 presents this as a significant factor in the postcolonial phase while the Penguin Africa Library acts as a case study of the specific operations of Penguin during this phase. The article concludes with an account of the transition of Penguin from independence to take-over by Pearson Longman.
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source SAGE:Jisc Collections:SAGE Journals Read and Publish 2023-2024:2025 extension (reading list); Humanities Index
subjects Globalization
Historical analysis
Postcolonialism
Publishing industry
Transitions
title Penguin and post-colonial publishing 1948–1972
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